Samsung 3D and RealD bring into our homes

Filed Under: News, Technology, business on February 16, 2010

Samsung Electronics joined forces with RealD, announcing the market introduction of HDTV in 3D technology, which appears in a wide range of multimedia TV Samsung LED, LCD and plasma displays. Under the partnership, Samsung and RealD will work on further development of the stereoscopic imaging technology with high-quality format, RealD, providing users with high quality three-dimensional content. Companies will also focus on the development of technology active and passive viewing lens (New Passive Display), in order to promote the widespread use of 3D HDTV solutions. By combining the strength and experience of the market leaders in consumer electronics and 3D technology, soon anyone will be able to enjoy an excellent three-dimensional image through Samsung TV format “RealD Ready” – said Michael V. Lewis, chairman and CEO of RealD. – I believe that the RealD format supported by Samsung Electronics will contribute to the harmonization of standards and dissemination of solutions to enable playback of high-quality 3D images at home – he adds.

- We believe that cooperation with RealD will help us open up a new dimension to the users of entertainment television – says Dongho Shin, Senior Vice President Visual Display Division at Samsung Electronics. – 3D technology offers unprecedented opportunities
the realism of the image mapping, the depth and color – he adds.

RealD format is an improved version of the format of the side-by-side 3D. It uses a unique set of filters and technology mergers regardless of three-dimensional images coming to the right and left eye in a single channel that transmits high-quality 3D Content.

During CES 2010, Samsung unveiled the broadest line of TVs yet 3D, including receivers, LEDs, LCD and plasma. Thanks to Samsung’s offer will be both technologically advanced premium class products and devices intended for users who are just starting their adventure with the new technologies. Samsung 3D TV sets are equipped with embedded processor, enabling playback of 3D three-dimensional images stored in the most popular 3D file formats. 3D processor developed by Samsung ensures high image quality and reduces the unwanted effect of vibrations. This is now a simple solution on the market that offer superior image quality in three dimensions.

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